DAVID MUNOZ
MBA: DIGITAL MARKETING | BBA: Sports Management
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About Me...
Hello!
My name is David Munoz, and I recently earned my MBA from Shenandoah University along with a Digital Marketing certification. My background combines athletics, leadership, digital media, and sports communications with a passion for creative storytelling and brand development.
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I earned my Bachelor’s degree in Business Administration with a concentration in Sports Management and a minor in Public Relations. During my collegiate career, I served as a three-time football team captain, earned All-American honors, and was recognized as Shenandoah Athletics’ Male Athlete of the Year in 2025. Those experiences strengthened my leadership, communication, discipline, and ability to perform in high-pressure environments.
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Professionally, I have developed experience in athletic communications, digital marketing, social media management, live sports production, graphic design, and creative content creation. My work has included managing athletic social media accounts, directing live-streamed sporting events, designing promotional graphics, producing digital media content, and supporting athletic operations across multiple sports.
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In addition to my experience in athletics and media, I have worked in graduate research and financial aid administration, where I strengthened my skills in communication, analytics, organization, and problem-solving within fast-paced professional environments.
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My long-term goal is to continue building a career in sports, leadership, and athletic administration while helping organizations grow through branding, storytelling, and strategic communication
Education
May 2025
MBA: Digital Marketing
Shenandoah University
I earned my Master's of Business Administration and graduate certificate in Digital Marketing following my bachelors degree. As a Graduate Student, I served as a Graduate Assistant for the Business School and volunteered through the athletic communications department. I began coaching at the collegiate level the Spring before graduation.
May 2024
BBA: Sport Management
Shenandoah University
Shenandoah brought me many opportunities. I was able to earn a bachelor's degree (public relations minor) while working within the athletic communications office and playing football. I was a member of the Sports Business Association, Omicron Delta Kappa, Chi Alpha Sigma, And Alpha Lambda Delta. At Shenandoah I earned All-Conference, All-Region, and All-American accolades for football and was selected to attend the 2024 NCAA Career in Sports Forum. I was also awarded the Legacy Scholarship in 2023.
May 2020
Advanced Studies Diploma
Louisa County High School
I earned a 4.1 GPA in high school while taking college courses through Piedmont Virginia Community College. I was a member of the Football team, Fellowship of Christian Athletes, National Honor Society, and the Talented and Gifted Program.
